Lamar Vest, President and CEO of the American Bible Society questions why Fox rejected the LookUp John 3:16 ad, “The verse, ubiquitous at sporting events like the Super Bowl, refers to God’s love for humankind and the lengths He went to demonstrate that love.
In an example that showcases the downside of crowd sourcing, PepsiCo encouraged fans to make a Super Bowl ad and wound up offending some Catholics.[1] The ad portrayed a priest replacing communion wafers and wine with Pepsi Max and Doritos.
While there is debate over the exact origins of this practice, most agree that it came into prominence in the 1830’s with Charles Finney (1792-1875), who popularized it through the mourner’s bench. Prior to him it was used only here or there…occasionally.