Church Marketing with Rum – Benjamin Franklin

The inventive and ever so practical, Benjamin Franklin, who was not a church going man, had some great insight on church growth and the seeker sensitive ministry:

“We had for our chaplain a zealous Presbyterian minister, Mr. Beatty, who complained to me that the men did not generally attend his prayers and exhortations. When they enlisted, they were promised, besides pay and provisions, a gill of rum a day, which was punctually serv’d out to them, half in the morning, and the other half in the evening; and I observ’d they were as punctual in attending to receive it; upon which I said to Mr. Beatty, “It is, perhaps, below the dignity of your profession to act as steward of the rum, but if you were to deal it out and only just after prayers, you would have them all about you.” He liked the tho’t, undertook the office, and, with the help of a few hands to measure out the liquor, executed it to satisfaction, and never were prayers more generally and more punctually attended; so that I thought this method preferable to the punishment inflicted by some military laws for non-attendance on divine service.”

The date is early 1756.  The occasion is the rebuilding of Fort Gnadenhut for the defense of the inhabitants of the North-western frontier.

Franklin, Benjamin (1994-07-01). The Autobiography of Benjamin Franklin (p. 126). Public Domain Books. Kindle Edition.

 

 

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  • Ro

    Sounds like a lot of churches today who use certain marketing techniques for “church building” except instead of rum today, it’s now donuts, comfier seats, and more programs run by professional staff. :)  The pastor at Markie’s church (where I have been attending for a few months, now) JUST did a sermon on this yesterday. He preached how the real “church” is within each and every one of us, and that God wants us to love one another — and bring others to Christ by showing them our lives in love. This is how we build God’s church through community.  He said that the physical church is supposed to be a place for Christians to go to be encouraged but the ultimate goal is not to get our friends to come to church — it’s to get them to come to know Christ.  It was refreshing to hear that sermon, as it’s not a common thought in most physical churches today.  They also teach this at CRB. I feel lucky to know 2 churches now that I feel, “get it.”  When a ministry team is truly seeking to know God’s will, I think this is the conclusion they come to.  Then, without any help from man, God adds to the numbers of the ‘physical church.’  When you have a church that people can’t wait to get to on Sunday mornings…when there are people who are clammering to volunteer in the community and with the needs of their fellow Christians, you know you have something good going on. :)

  • http://www.christianconversationsnow.com Dennis Wilhoit

    Well said Ro. Plus, what happens when the Rum runs out or the world develops a taste for a different spirit.

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